1. Introduction
Our website, https://kraftler.com (the “Website”), uses cookies and other related technologies. For convenience, all such technologies are referred to in this policy as “cookies”. Cookies may be placed by us or by third parties whose services we use. This policy explains what cookies are, why they are used, which technologies are associated with the Website, and how you can control them.
2. What are cookies?
A cookie is a small text file that is sent with pages of a website and stored by your browser on your computer, smartphone, tablet, or other device. Information stored in a cookie may be returned to our servers or to the servers of the relevant third party during a later visit. Cookies may be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them.
3. What are scripts?
A script is a piece of program code used to make the Website function correctly and interactively. Scripts may be executed on our server or on your device. Some scripts can store or read information from your device and may therefore be subject to the same consent requirements as cookies.
4. What is a web beacon?
A web beacon, pixel tag, or tracking pixel is a small and usually invisible text element or image embedded in a web page or email. It can be used to record that content was viewed or an action was taken. Where web beacons process information from your device for analytics or marketing purposes, they are treated in the same way as similar tracking technologies.
5. Categories of cookies
5.1 Strictly necessary and functional cookies
These cookies are required for the Website to operate, to protect forms against abuse, to remember your cookie choice, or to provide a function you have requested. They may also store interface preferences for authorised users. Strictly necessary cookies can be used without consent where permitted by applicable law. Blocking them may cause parts of the Website to stop working correctly.
5.2 Statistics and analytics cookies
Statistics and analytics cookies help us understand how visitors use the Website, for example which pages are visited and how users move through the site. Where these cookies are not strictly necessary, they are activated only after consent where required by law. Analytics data should be configured to minimise the collection of directly identifying information.
5.3 Marketing and tracking cookies
Marketing and tracking cookies or similar technologies may be used to create user profiles, measure advertising performance, or follow a user across websites. Such technologies are not necessary for the basic operation of the Website and must be activated only after valid consent where required. Their use depends on the active configuration of third-party tags and services.
6. Cookies and technologies associated with the Website
The following inventory reflects the Website technologies publicly detectable at the date of this policy. Cookie names and storage periods may change when service providers update their systems, when browser settings differ, or when the Website configuration is modified.
6.1 First-party and WordPress cookies
| Cookie / technology | Category | Duration | Purpose |
|---|---|---|---|
| cookie_notice_accepted | Strictly necessary; first party | 30 days | Records the visitor’s response to the cookie notice so that the notice is not shown on every page view. |
| wordpress_test_cookie | Strictly necessary; first party | Session | Checks whether the browser supports cookies. Normally used on WordPress login-related pages. |
| wordpress_logged_in_* | Strictly necessary; first party | Session | Keeps an authorised user signed in. It is relevant only to users who have access to the Website administration area. |
| wp-settings-* | Functional; first party | Up to 1 year | Stores interface and administration preferences for an authenticated WordPress user. |
| wp-settings-time-* | Functional; first party | Up to 1 year | Stores the time at which WordPress user settings were saved. Relevant only to authenticated users. |
6.2 Google Tag Manager
The Website includes Google Tag Manager container GTM-N5BC9GZ. Google Tag Manager is a tag-management system that allows scripts and measurement technologies to be managed centrally. Google Tag Manager does not normally set cookies by itself; however, tags deployed through the container may set cookies or transmit data to third parties. Any non-essential analytics or marketing tags should be configured so that they do not run until the visitor has given the required consent.
| Technology | Provider / category | Duration | Purpose |
|---|---|---|---|
| GTM-N5BC9GZ | Google; tag management | Page load / not a cookie | Loads and manages configured website tags and passes events through the website data layer. The exact data recipients depend on the active container configuration. |
6.3 Google reCAPTCHA
The contact form uses Google reCAPTCHA to distinguish legitimate submissions from automated abuse and spam. reCAPTCHA may evaluate technical and behavioural signals such as IP address, browser information, device characteristics, referrer information, interaction patterns, and existing Google cookies. Data may be transferred to Google servers, including servers outside the European Economic Area, subject to the safeguards used by Google.
| Cookie / storage item | Category / provider | Duration | Purpose |
|---|---|---|---|
| _GRECAPTCHA | Security / Google | Up to 6 months | Supports risk analysis and helps distinguish human users from automated requests. |
| rc::a | Security / Google local storage | Persistent | Supports reCAPTCHA risk analysis and bot detection. |
| rc::b | Security / Google session storage | Session | Supports reCAPTCHA risk analysis during the current browser session. |
| rc::c | Security / Google session storage | Session | Supports reCAPTCHA risk analysis during the current browser session. |
| NID and similar Google cookies | Functional / security; Google | Up to 6 months | May store Google preferences and security information depending on the user’s browser, region, and Google account status. |
Google privacy information: https://policies.google.com/privacy
7. Consent and cookie preferences
When you first visit the Website, a cookie notice may be displayed. The notice records your choice in a strictly necessary cookie. Where the Website offers category-based controls, you can allow or reject optional categories separately. Non-essential statistics, analytics, marketing, or tracking technologies should be activated only after you have made the corresponding choice where consent is legally required.
You can withdraw or change your consent at any time by reopening the cookie settings where that option is available, or by deleting the cookie_notice_accepted cookie and reloading the Website. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
8. Enabling, disabling, and deleting cookies
You can configure your browser to delete cookies automatically or manually, block all or selected cookies, or notify you whenever a cookie is placed. Instructions are available in the help or privacy section of your browser. You may also clear local storage and session storage through your browser settings.
Please note that if you block all cookies or scripts, the Website may not function correctly. For example, the cookie notice may reappear, the contact form may not be protected against spam, or authenticated administration functions may not work. If you delete cookies, they may be placed again after you revisit the Website and provide the relevant consent or request the relevant function.
9. Your rights regarding personal data
Where cookie or tracking information is personal data, you may have the following rights under applicable data-protection law:
- the right to receive information about why your personal data is needed, how it is used, and how long it is retained;
- the right of access to personal data concerning you;
- the right to have inaccurate data corrected and incomplete data completed;
- the right to request deletion or restriction of processing where the legal requirements are met;
- the right to withdraw consent at any time where processing is based on consent;
- the right to receive data in a structured, commonly used, and machine-readable format where data portability applies;
- the right to object to processing based on legitimate interests or to direct marketing; and
- the right to lodge a complaint with a competent data-protection supervisory authority.
To exercise your rights, please contact us using the details below. We may need to verify your identity before responding to a request.
10. Contact details
If you have questions or comments about this Cookie Policy or the use of cookies on the Website, please contact:
Dr.-Kurt-Huber-Str. 22a
82031 Grünwald
Germany
Website: kraftler.com
Email: info@kraftler.de
Telephone: +49 (0) 89 1437 7678
Additional telephone: +370 661 083 63
Commercial register: Amtsgericht München, HRB 202621
11. Changes to this Cookie Policy
We may update this Cookie Policy when the Website, applicable law, or the services used on the Website change. The date at the top of this document indicates the latest revision. We recommend reviewing this policy periodically. Material changes should also be reflected in the cookie notice or consent interface where appropriate.